Marketing
Rethink Your Niche

Rethink Your Niche

I watch so many new RD entrepreneurs spend countless hours obsessing over their niche. They think they have to make it perfect….just right. They think their success is dependent upon them honing in on the right niche. They've been fed the story that “it's all about...

EP.166: Your ROI

EP.166: Your ROI

After coaching many dietitians over the years, one of the biggest things I hear them talk about is getting a return on their investment when hiring a coach. Of course, it’s a valid thought and concern since most new business owners are self-funding their businesses in...

EP. 163 Your True Expertise

EP. 163 Your True Expertise

When you think of your expertise, you likely think it’s nutrition, right? While that is technically true, I want to also suggest that you think one step further. This is especially important when you’re struggling to define your niche. It’s important to remember that...

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