Blog, Business, Money Mindset

Are you undercharging?

You should be.

What?????!!!!! I know this is the LAST thing you expect to hear from me, but stay with me a minute, okay?

You’re probably thinking, “But shouldn’t I charge my WORTH?!? That’s what other coaches and YOU have told me!”

Right, but here’s what I mean: You shouldn’t be focusing solely on charging your worth. Your main focus should be offering GREAT value for a steal.


To get clients lining up the block.

Plus, it’s easy to sell something that feels like you are giving it away.

You should want your clients to feel like they have won the lottery.

Because when they do, they’ll tell everyone they know.

You will never go broke with this strategy.

You’ll feel SO good. Because you’ll have happy, satisfied clients who get results. LOTS of them.

And you’ll never feel super-salesy. The value of your offer will sell itself.

You’ll never tell yourself you should be making more. That you’re worth more.

Of course, you can never make what you are worth.

You’re infinitely worthy. Money can’t ever be a representative match of your worth.

So don’t even try.

What you DO is extremely valuable. YOU are extremely valuable.

You don’t need to charge 10k for 3 months to prove your worth. It’s not about you. It’s about your CLIENTS.

Undercharge. Every time. Give them a “winning the lottery” experience.

Let them tell everyone they know.

Book yourself solid.

What do you think? How will you do this in your nutrition business without devaluing your services?

Don’t fall for “charge your worth” marketing. Clients who have enrolled in my private coaching program know the TRUE meaning of that statement.

We work on strategically creating VALUE. Again, money can NEVER be a representative of your worth.

Instead, give ridiculous amounts of value and offer something irresistible.

How do you know that your offer is IRRESISTIBLE? You have a long waitlist of clients.

So today, get busy creating that “winning the lottery” experience.

This is a small example of the business growth & mindset work we do in my private coaching program. We work on mindset, productivity, and marketing to help your nutrition business grow and flourish exponentially.

Curious about what that would look like for you & your business?

Let’s connect and talk about your goals and how I can help you get there. Grab your free 30-minute consultation here.

The consult call is where I take the time to listen deeply to what your current situation looks like, what’s not working, where you want to be in your business, as well as your life, and help you map out a plan to get there.

If we’re the right fit for each other, we can also talk about what it would look like to work together.

Sound good? Schedule a Consult call today.


About Christine

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Christine Dyan Thomson, founder of The Manipura Centre™, works to amplify the voices of dietitians who are making an impact.

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